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FEATURED PRODUCTS:
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 32x37 BROWN Buffalo Leather Guy hides Bison 5 7 oz  US $43.00
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 American Bison Leather guy hides 4 5oz ANT WALNUT 6024 US $80.00
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 66x67 BISON Raw hides Natural Rawhide Leather Guy 27 US $105.00
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Ads for the Girls
I went to a movie recently, a movie that featured a lot of sparkly shoes, pretty clothes, champagne parties and a predictably happy ending. A movie some would call a chickflick. The few men in the audience were on dates, at a guess the audience demographic was female (80%) and young (18-35). So the movie had found the right target. The ads presented before the movie were interesting.
Ad 1: Grolsch It's a beer I like, but this particular ad features a famous Dutch architect (Roberto Meyer) and a famous Dutch rockstar (Barry Hay) discussing blueprints. Two middle-aged guys making witty comments about architecture and sharing a beer. Target audience male, 30+.
Ad 2: Killzone Killzone is a playstation multiplayer game. It's a particularly violent game, you can get a taste of the ad here. Target audience: male, 30+
Ad 3: Adidas One of the "houseparty" advertisements from Adidas, with shots of skateboarding, tagging, dancing, painting, swimming... all young and happy people. Ratio of men to women = 3:2 Target audience: both sexes (more male?) under 30,
Ad 4: Axe This is an ad for male deodorant, set in a caveman village. Where the caveman wearing axe gets to wear leather, ride a bison, and of course - get the girl. The ads can be seen in its entirety here. Target audience: male, 30ish
There's not really anything wrong with the ads per se, but they're missing their demographic. Women do drink beer, play online games and wear sports shoes. Potentially they may buy deodorant for their boyfriends or partners. But none of these ads really targeted women. None.
Why is that? A similar line of ads could have included Coke, Wii, Nike, L'Oreal. All of whom have products that suit women and produce ads that are more relevant for women. The media sellers from the cinemas are not smart about their sales strategy. They're lazily selling in bulk avoiding all the tools marketers should use. If they used market segmentation tools to understand to whom the movies are targetted they could sell the advertising space to the right companies at a premium.
It's a missed opportunity
About the Author
I work at the intersection of communications, technology and business and part of my job is to stimulate the adoption of new technologies in a way that makes business sense.
So I research, read, review and write about technology, communications and leadership.
Here are more related products offered on Ebay:
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32x37 BROWN Buffalo Leather Guy hides Bison 5 7 oz US $43.00
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American Bison Leather guy hides 4 5oz ANT WALNUT 6024 US $80.00
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66x67 BISON Raw hides Natural Rawhide Leather Guy 27 US $105.00
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 7356 Bison hide leather NATURAL 4 5 oz Leather Guy US $143.00
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 11 sq ft BRAIN TANNED Bison hide Leather Guy 3 9 oz US $67.00
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 8 sqft SMOKE Braintan leather BISON Suede Leather Guy US $52.00
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 American Bison Leather guy hides 4 5 oz ANT BROWN 6024 US $70.00
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 72x68 BISON Raw hides Natural Rawhide Leather Guy 28 US $105.00
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| Add Ebay Auctions to your Website |
And here are more fine shops that offer Bison Leather Guy products:
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Bass Pro Shops Bison Leather Billfold $29.95 Own a piece of American heritage! This Bass Pro Shops Bison Leather Billfold is painstakingly handcrafted, using only the highest-grade hides from free range-raised bison. It features an ID window, turned-edge credit card pockets and money divider to keep bills and cards organized. Double-stitched outer edges allow for added durability and long lasting wear. Imported. Makes a nice gift! |
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Faux Leather Fabric Bison Caramel $13.98 This upholstery weight, flannel backed faux leather fabric has a soft hand and is perfect for upholstery, pillows and head boards. |
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Faux Leather Fabric Bison Fudge $13.98 This upholstery weight, flannel backed faux leather fabric has a soft hand and is perfect for upholstery, pillows and head boards. |
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Bass Pro Shops Bison Leather Collection Checkbook $29.95 Own a piece of American heritage! Painstakingly handcrafted, using only the highest-grade hides from free range-raised bison. Double-stitched outer edges for added strength. Checkbook has one ID window, four credit card slots, six removable photo pages. Includes checkbook holder slot with check divider for use with duplicate checks. A small Bass Pro Shops logo is embossed on the inside. Imported. |
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Guy $8.98 Guy |
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Bass Pro Shops Bison Leather Collection Tri-Fold Wallet $29.95 Own a piece of American heritage! This Bass Pro Shops Bison Leather Tri-Fold Wallet is painstakingly handcrafted, using only the highest-grade hides from free range-raised bison. It features an ID window, turned-edge credit card pockets and money divider to keep bills and cards organized. Double-stitched outer edges allow for added durability and long lasting wear. Imported. Makes a nice gift! |
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Bison $6.88 Answers fascinating questions in a non-scientific, easy-to-read manner. Plus it contains 52 outstanding color photos of the bison and its habitat. |
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The American Bison $5.99 The American Bison |
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Bison Delights $14.86 Bison Delights |
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Mighty Bison $21.13 Mighty Bison |
Another great place to shop for Bison Leather Guy products is Amazon. They have more than just
books!
buffalo in the house
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